Google buy button – is it right for you?

It’s rumored that Google’s Buy button could be introduced to advertisers in only a matter of weeks. With all the hype, it’s important to take a step back to ensure the Buy button will work for your business. In this article, we’ll discuss what the button is, how it works, and if it might be a good fit for your …

Every Second Counts: Why Page Speed Should Be Your Next Focus

If you have already invested in making your website mobile friendly for Google’s latest algorithm update, then you are ready for the next step: optimizing your pages to load as quickly as possible. Otherwise, all your hard work toward gaining the top rankings in desktop and mobile search will be in vain. How We Know Page Speed Matters to Google …

“Mobilegeddon” Is Coming

Few things get a webmaster’s attention quite like waking up to a Twitter feed filled with news about a major algorithm update. In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse. Most algorithm updates come with vague or no warning, but Google recently announced, “Starting April 21, we will be expanding our use …